If there is one thing that business owners have learned over the years then it is that everyone loves a free gift! That is why handing out branded items has become such a popular way to promote businesses. Of course it does cost a little money to create these products, but the benefits far outweigh the costs. We have put together our list of the top 3 reasons why you should hand out free promo items to your customers and in particular why branded drinkware is a great choice!
Initiating Communication With Your Customers
Maybe you have some former customers that you haven't heard from in a while. It would be pretty pretty awkward to just approach them and ask them to place a new order with you out of the blue, but if you can initiate some form of contact with them then it can open up the chance to communicate with them - it may even serve as a reminder of your brand which will prompt an order! Sending out some free custom drinkware to them such as a coffee mug or a water bottle can be a great way to open those lines of communication. If you are giving them a gift it doesn't look like you are just chasing them for an order! However, studies show that over half of all people who receive a gift like this will go on to do business with the sender because they feel obliged to reciprocate and the remaining half say they are more likely to consider choosing a company who has made this type of gesture.
Draw Some Attention to Your Brand
If you have ever attended a trade show or expo event, then you have most likely seen first hand how difficult it is to make sure your company gets noticed among the rows and rows of booths some of which are inevitably offering similar products or service as your business. However, if you decide to hand out some Free Gifts it is sure to attract attention. Pens and keychains are not going to cut it in this situation, because everyone goes to these events armed with boxes of those - you need something more substantial like a great branded travel mug! Once word gets around that you have a better free gift at your booth than everyone else people will flock to you. Once you get their attention it is up to your reps to convert that interest into genuine leads!
Enjoy Elevated Levels of Brand Exposure
These days we are all focused on online marketing, but putting aside social media and the like we must not forget that more traditional marketing concepts are still reaching out to often untapped audiences. If you hand out branded water bottles and these are used by the recipients at they gym or at the beach then they become walking advertisements for your company. It is entirely possible that your brand is going to be seen be people who would never have come across your Facebook page otherwise. Social media marketing is all very well, but don't underestimate the impact of a real world campaign!